In a small mountain town on the border of a state line, a trucking company has thrived for many years. When I approached them to do video work they said, “Why?” I said because we live in 2024 and they just stared at me. I said, “Because it will help you sell trucks,” and they looked at me with disdain. Four months later I was given the ability to step foot onto their grounds. Four months after that, they actually cooperated. Two weeks after the cooperation, we sold ten trucks.
Turns out, boosted ads work.
For all of the reels you see here, I worked as a team of one. I planned shoot days with the Brand Team, wrote the scripts, shot the video, and edited for final approval.
If you ask nicely enough, almost anybody will be on camera.
With the cooperation of the Parts Department, featured in this video, this reel became a top performer for the client. It got approximately 4x their normal views, plus engagement and new followers.
Parts, Service, & Sales
Our Parts Department was right next to the Service Department, (a Parts & Wreck if you will) so we kept the tone of those departments light, friendly, and funny. The Sales Department preferred a more straightforward tone; still friendly, but all business. Sales reels were always product-focused.